This article offers a template announcement for auction houses that have set up their new ATG White Label bidding area on their website.
- Below the templated copy are the suggested hyperlinks and details to include to allow bidders to action directly when receiving the announcement.
If you have any questions, please contact Client Services.
Template
Subject:
Introducing Our New Bidding Platform – Bid directly from our site!
Email copy:
Dear [Customer's Name],
We are thrilled to announce the launch of our brand-new bidding area, providing you with a seamless and convenient way to bid in our auctions directly on [auction house website]. This exciting area of our website, powered by Auction Technology Group (ATG), has been designed with you in mind, offering a user-friendly experience that simplifies bidding.
We are now accepting bids for our upcoming event {Event Name} directly on our website!
To start bidding, simply create an account. You can do this by registering for any of our upcoming auctions.
Once you’ve signed up, you’ll be able to place and manage your bids, and view your won and lost lots, auction registrations, watch listed items and more.
Browse and bid now: {Upcoming auctions}
Should you have any questions about creating your account, registering to bid, or bidding, or require assistance at any stage, our dedicated support team is here to help. Simply reach out to {support@bidspotter.com}, and we'll be more than happy to assist. Questions about items, descriptions, and photos can be sent to {auction house support email address}.
We genuinely appreciate your continued support and loyalty as a valued customer. With bidding now available on our website we look forward to servicing you better and delivering a better auction experience.
Thank you for choosing [Auction House Name].
Best regards,
[Your Name]
[Your Position]
[Auction House Name]
Your auction house details [ ]
Customer's Name - Personalize for the receiving bidder if possible, or "Dear Valued Bidder" is an alternative.
Auction house website - Your website name.
Your Name, Position, Auction House Name - The sender and auction house details.
Hyperlinks in email { }
Event name - This should be a published auction on your ATG White Label.
Upcoming auctions - This should be your Upcoming Auctions page on your ATG White Label.
support@bidspotter.com - This should be linked to "mailto:support@bidspotter.com".
Auction house support email address - This should be the best email address for bidders to share questions with you directly.